Danny Wright
As Co-founder of the elite industry tentpole Brandweek, Advertising Week Europe / Asia / LATAM, and multiple CMO Summits, Mr. Wright has forged a network of executives that pave the way for the future of marketing and technology.
Archives: Speakers
Post Type Description
Greg Stuart
Greg Stuart is the CEO of the MMA Global (MMA), the leading global media trade group focused on architecting the future of marketing, which is increasingly spearheaded by mobile. Over the past 7+ years, Greg has transformed the once-bankrupt association, attracting major marketers and media/tech company leaders to lock arms and advance the marketing industry.
Greg and team have tripled the organization’s revenues, energized its 800+ member companies globally, and there are now nearly 60 MMA team members in 15 countries. His Board includes CMO’s from Marriott, Uber, Dunkin Brands, Walmart, Samsung, Chobani, and dozen and half others, plus senior execs from Facebook, Google, Twitter, SNAP and more.
Greg is a long-standing marketing industry thought-leader on the future of marketing that is either mobile dominant or influenced by mobile’s new connected dynamics. Two of his three decades in marketing have focused purely on digital and emerging technology. He has served as CMO, CRO in addition to CEO at companies across the media landscape such as Y&R, Sony Online Ventures, Cars.com and Flycast Ad Network (IPO’d 1999) and more. He also turned around and built the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. There are IABs in more than three dozen countries. Also, in the last ten years, Greg has invested in and advised CEOs of two dozen venture-backed businesses, which have now transacted for well over $2.5 billion.
In addition to being a sought-after international speaker (Jakarta to London to Buenos Aires to Shanghai) and a member of the National Speakers Association, Greg is the co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” alongside Jay-Z and Chad Hurley (YouTube) and he is a regular contributor to leading publications for his views on the future of marketing.
Vas Bakopoulos
As the head of Industry Research, Vassilis Bakopoulos has been tasked with organizing the industry’s wish list of top questions regarding mobile’s role in the marketing mix. Over the last two years he has led what is quickly becoming the more significant research ever conducted for mobile marketing, working with a consortium of over 20 leading companies and developing an innovative measuring platform that allows brands to collect insights that had never been deemed possible before.
In his role, Vassilis also spearheads a lot of the communication around MMAs research, evangelizing the results as a speaker at conferences and in-person presentations to MMAs extensive membership base.
Vassilis joined the MMA coming from the advertising world where he spent a number of years leading planning and strategy for Digitas/Publicis in NY, Stamford and Atlanta offices. Before that, he held senior roles with Kantar in New York and Europe, working for Innovation and communication consultancies and advising Fortune 100 companies in areas of segmentation, new product development and communication.
Vassilis spent the first part of his career in Europe conducting extensive marketing research work across EMEA. During the 2004 Olympic Games, he was the main research advisor to the Organizing Committee of the Games and before that he was one of the pioneers in online and digital research, working with the IAB and organizing the first audience measurement platform in Greece in the early 00s.
Vassilis holds an MBA in International Banking and Finance and he is published in Greece.
Rex Briggs
Rex Briggs was named 2022 Change Maker by the Marketing Research Council for his work on AI Personalization advertising and COVID modeling. He was named one of the dozen “best and brightest” in media and technology by Adweek, and one of the people to “watch and learn from” according to Brandweek. He has been honored with the Atticus Award for his work in direct marketing, and ESOMAR’s Fernanda Monti Award for his work in CRM. Rex has also won international research awards for his work in understanding website effectiveness and online advertising. His work in developing multi-touch attribution for online and offline media was nominated for the prestigious John and Mary Goodyear Award for best international research. His research has been translated into a half-dozen languages and he has taught at leading universities around the world.
Rex’s upcoming book, The AI Conundrum, examines the strengths and weaknesses of AI. It is expected to be released in this summer (www.ai-kryptonite.com). Rex is the best-selling author of “SIRFs-Up – How Algorithms and Software are Changing the Face of Marketing.” The book tells the story of how brands can better optimize advertising spend with equations known as “Spend to Impact Response Functions” (SIRFs) and how they will become an integral tool for marketers of every size and vertical for allocating budgets and forecasting business results. Rex also is the best-selling co-author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds” (written with Greg Stuart). The book draws learning from ROI measurement from 36 major marketers. The studies were designed by Marketing Evolution to track media expenditure in real time and offer solutions on how marketers can improve ad effectiveness. “What Sticks” was named the #1 marketing book by Advertising Age, and was featured on CNBC, Bloomberg, CNN, NPR and The Economist. Rex is an instructor for the Association of National Advertisers’ (ANA) School of Marketing, where he holds workshops on ROI measurement technologies and IMPACT Marketing.
Rex founded Marketing Evolution and sold majority control and exited in 2019. Rex is known as one of the world’s leading experts in marketing ROI measurement and optimization technologies. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for more than 100 Fortune 500 marketers.
Wesley ter Haar
Founding Monk of Monks and part of S4, Martin Sorrell’s new era, new age services company. Co-founded Monks in 2001 to wage war on mediocre digital production, working tirelessly to evolve Monks into an end-to-end creative and production partner for global brands, and a fast & first mover in AI transformation.
Former COO and lifeline for deadlines, SoDA board member, served as the inaugural president of Cannes Lions’ Digital Craft jury in 2016, inducted into the ADCN Hall of Fame in 2018 and named an AdAge creative All Star and part of the Adweek50 executives leading the way in transforming the industry, Adweek’s first ever AI agency of the year and individual winner of a business intelligence AI excellence award.
Bozoma Saint John
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life— and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.”
She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.
With her distinctive style, fearless leadership, and commitment to making the world a more inclusive place, Bozoma Saint John continues to leave an indelible mark on the business world and beyond. Bozoma’s work has been lauded and awarded with notable recognition including (but not limited to) induction into the Marketing Hall of Fame (2022), induction into the American Advertising Federation Hall of Achievement (2014), induction into Billboard’s Women in Music Hall of Fame (2018); and has been included in Fast Company’s Most Creative People (2013), The Hollywood Reporter’s Women in Entertainment Power 100 list (2018) and crowned as The World’s Most Influential CMO by Forbes (2021).
Bozoma Saint John is not just a corporate powerhouse; she is a vocal advocate for diversity and inclusion in the workplace, using her platform to inspire change and empower women and underrepresented groups. Born in Ghana and raised in the United States, Bozoma Saint John’s journey to success is an inspirational tale of perseverance and ambition. Her charismatic and unapologetic approach to leadership has made her a beacon of inspiration for professionals worldwide. Boz has expanded her service outside of the US, and been named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. Boz is also a philanthropic Ambassador to Pencils of Promise in Ghana and serves on the boards of Vital Voices, Soho House and the CFDA. In academic circles, Boz sits on the Board of Trustees at her alma mater, Wesleyan University. She has also created a public online class, “The Badass Workshop” to teach the nuances of achieving success when one feels like an outsider, and to become their greatest selves.
She is a true trailblazer, breaking down barriers for future generations of leaders and leaving a legacy of innovation and empowerment. But by far her greatest achievement is in raising her 15 year old daughter, Lael.
Eric Austin
Eric Austin is a brand building marketing executive at Procter & Gamble with 20+ years of experience.
He has developed some of the world’s most successful, global billion-dollar brands in the US and abroad in Europe including Pantene, Head & Shoulders, Wella Koleston, Braun, Olay and others. Throughout his career, Eric has gained a broad range of experiences across the Marketing and IT landscape which includes initiative management, consumer insights, data & analytics, product design & market delivery, data & analytics, marketing strategy, digital & ecommerce systems, creative ad development, enterprise strategy and platform development.
Beyond marketing, Eric is a media maven with deep expertise in leading disruptive innovation, accelerating media productivity for the world’s largest advertiser. He’s a recognized expert in the media & AdTech industry and an advocate for driving equality and inclusion across the media ecosystem. Eric has developed industry award winning programs such as THE TALK, THE LOOK, #TalkAboutBias,THE CHOICE, Widen The Screen, Queen Collective, 846 Films, These Hands and others, which sheds light on systemic bias and facilitates equitable solutions for P&G, the media industry, and beyond.
Outside of work, you will find Eric cheering on his 2 boys, nurturing friendships, staying active, and enjoying life with his wife.
Patrick Barrabé
Patrick Barrabé is an Innovation Consultant, Speaker, certified expert in Digital Marketing, and one of the rare French-speaking LinkedIn Certified Marketers. He is also TopVoice LinkedIn 2024.
His content has been viewed tens of millions of times on LinkedIn over the past few years. He is followed by more than 150,000 people on this network, while being active on all other social media.
He has held positions at all levels of the company: 10 years as sales and general director, 5 years as communications and marketing director, 10 years as a consultant, his pragmatic approach focused on user appropriation of new solutions. allows its clients to significantly increase their notoriety and productivity.
An early adopter in essence, he has used AGI intensively for more than 2 years, publishing several works based on these technologies, and helping companies to appropriate them at the highest level.
Autistic with Asperger’s, he has a very high intelligence quotient, and is a member of Mensa and the Triple Nine Society.
VideoHeroes is a leading technology media company specializing in omnichannel programmatic advertising solutions. Our proprietary AI-based cutting-edge technology, combined with our owned and operated inventory, enables our partners to maximize their revenues while offering enhanced trust and transparency to deliver contextual data-based campaigns, and at the same time reduces the carbon footprint sustainably.
Charles Cantu
Charles Cantu is a media veteran and entrepreneur who has worked for the likes of Disney, Comcast, MediaMath and others as well as built, grew and sold businesses in the digital space throughout his 20+ year career. After recently selling two digital marketing businesses in 2018, Charles built RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power of cognitive messaging. Today, RESET DIGITAL leads the world in next generation neurocognitive marketing technology (Neuro-Programmatic™) and leads the industry’s Universal Inclusion™ initiative where 3% of all revenues are shared with NABOB and other organizations to ensure longevity in supporting diverse owned and operated media. In his spare time Charles is a keynote speaker, serves as the resident technology expert for MASB’s (Marketing Accountability Standards Board) digital accountability committee and is a board advisor for the institute for advertising ethics.
Ana Garcia Castro
Passionate of creating things from scratch and new challenges. I’m half an Archeologist, but have a full degree on Economics and post degrees in Mk&Advertising&Design. With more than 15 years of experience in the Mk Digital industry, I was working on all sides of the business giving me along the years a global perspective of the demand and supply side. What I love most about this (my) industry, is the continuous opportunity to learn, face new challenges, meet new colleagues, and have a lot of fun!
EscalaX is a European programmatic advertising company that specializes in the global digital advertising supply chain. With a steadfast commitment to brand safety and trustability, EscalaX ensures an exceptional service experience while maximizing monetization performance. We prioritize a secure environment and optimize traffic monetization to create the ideal path for demand to connect with the right inventory.